“pink is a boy’s color” is a contemporary body of work that discusses the balance between feminine and masculine perceptions. this project explores the relationship between the two by challenging the binary through the use of color. “pink is a boy’s color” is a person-centered editorial collection that looks to deconstruct how society views gender.
"If gender is constructed could it be constructed differently?"
“Colour is fundamentally drilled into us from a very young age. It forms a vital part of our understanding and as we grow up, we develop learnt associations of colours that later become instinctual thought.” - Jyni Ong, 2019
I chose to focus on color because it can control our mood and determine whether or not we like or don’t like something. Color shapes our behavior. As a result, this influence enforces the binary that kids need to act and perform in a certain manner.
With my capstone, I aim to challenge this.
“There is no transcultural truth to color perception. It is society that ‘makes’ color, defines it, gives it meaning.”
- Dany Chan, 2018
However, the story of pink begins in 18th-century Europe as a genderless color. It was not until the early 40s when pink was marketed as female. My goal with pink is a boy’s color is to challenge the deeply ingrained perceptions of pink and blue by returning these colors to their genderless beginnings.
"Colors inhabit space -- they are highly developed individuals who become a part of us."